Expected to grow 10 percent between 2016 and 2026, chiropractic is becoming far more popular among athletes, injured people, and other patient populations. The American Chiropractic Association also estimates there will be 80,000 chiropractors in the US by 2020,.

Whether consumers are researching dishwashers or choosing a chiropractor, online reviews play an important role in the decision-making process. In fact, 92 percent of consumers read online reviews, and 40 percent form an opinion of the business after just reading.

In today’s competitive healthcare environment, offering top-of-the-line service isn’t always enough. Chiropractors and other rehab specialists are opening up shop left and right, and patients can’t possibly sample them all.

Today’s patients are more discerning than ever. With more people taking control of their own health, most chiropractors get more walk-ins than physician referrals, and patients are quick to compare the clinics in their locales. Word-of-mouth travels far, too, and.